Read about the latest fashion trends, PR & Marketing tips

Butterfly Blog

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As PR professionals, we play a huge role in gaining media exposure for our brands. One of our favorite parts of the PR process is assisting editors and stylists with the amazing photoshoots we see in magazines, on TV and social media! We keep an assortment of samples (styles of products that are loaned for media ...read more →

It’s the season we’ve all been waiting for – fall! Along with fall, comes cozy yet stylish outerwear that we all love so much. Fall fashion is always changing and we all want to be up to date with the latest styles. With that being said, we put together some of the hottest fall trends ...read more →

October is here and we’re ready to bring out our favorite fall décor, outfits and take part in fun seasonal activities! October is a special time of the year because we can sit and watch the seasons slowly change from a warm summer to a cool crisp fall. There is just something about seeing the ...read more →

Autumn has arrived and we couldn’t be more excited to bring out our favorite fall faves – sweaters, jackets, boots and anything and everything of pumpkin spice flavor. We’ve been tracking all the latest trends that will be a hit this season that you won’t want to miss out on. We’re predicting lots of fun ...read more →

With the summer quickly coming to an end (sniff!) we are getting excited about boot, leather jacket and scarf season to arrive. However,  when the weather is at the end of summer, beginning of fall funk it can be difficult to know what to wear. See our favorite staples below that are perfect for layering ...read more →

  Introduction Jumpsuits are the kind of outfit that stay in trend year round and never go out of style. These are something that we have been loving lately and can be worn any time of the day. We wear them out in town at night for dinner, while running errands or strolling around to the ...read more →

Let’s Start Packing! Summer is here and more and more people are going on weekend getaways and extended vacations. Women are buying unique outfits and necessities for their trips and are looking for the perfect coverup to go with their bathing suits. Some types of coverups may pair well with different styled bathing suits and ...read more →

Hey, Is That You? Sunglasses are a great accessory that can be worn all year round and we love to try out different styles over the summer. Sunglasses come in tons of different shapes and sizes and can be both a bold or subtle accessory to your outfit. New styles come out each season and ...read more →

The Leather Jacket – Apparel Okay… Now, this may come off as a surprise; however, leather jackets are a trend that maintained its popularity in the winter and is gradually appearing during the summer time too. When the weather starts to get hot, that’s a different story, but I have seen many people wearing these ...read more →

Start with Sandals It is our favorite time of year again! Summer is here and the fashionistas start walking the streets with their outfits on point. Whether you’re strolling around the mall or heading to the beach, an absolute essential for this summer are sandals. Sandals can make or break an outfit, especially if they ...read more →

Are you taking a trip to the beach over the summer? See below for our top items to throw on over your swimsuit or into your beach bag before you head out for a full day of fun in the sun. Stylish Swimsuit If you’re heading to the beach, the one thing you cannot go ...read more →

We can’t believe we’re approaching the end of February! This month has been crazy hectic, but sometimes that is a good thing that brings new opportunities, lots of love, and fun adventures! We’re looking forward to the month of March, especially because that means spring break is right around the corner. Today we are going ...read more →

Hi all and happy Thursday! It’s just one day after the holiday of love and we have been obsessing over all of the Valentine’s Day posts. From fashion posts, to galentine’s posts, to post about your significant others, we have been getting heart eyes for it all! This holiday is not only about showing your ...read more →

Hello all! Are you considering doing an internship over the summer or during the fall semester? If so, then you’re in the right place! Internships are a great opportunity to get your foot in the door. They provide crucial information that you may not receive from your average classes at school alone. Internships are a ...read more →

As the “new year, new me” mantra goes, 2018’s fresh start is the perfect opportunity to revamp your wardrobe. The Pantone Color Institute recently declared that ultra violet will be the “it” color of 2018, and we can’t wait to hop on the trend. Check out the following to help you stay on track, and ...read more →

The holidays are quickly approaching, which means it’s time to start thinking about what to wear on the biggest night of the year: New Year’s Eve! Keep reading for some major NYE party outfit inspo. Trendy This winter, more is more. So go big and glam up your look with a sequin dress or skirt. Shine ...read more →

Last Thursday, we continued our annual tradition of throwing a holiday party to thank the editors and PR industry fashionistas who have worked with us throughout the year. In collaboration with our friends at Cameo PR, we hosted a holiday brunch at Laduree, right here in SoHo. The event took place in a private back ...read more →

With the weather getting colder by the day, and the leaves taking color, we are officially amidst PSL season! In case a latte just isn’t enough to quench your pumpkin spice thirst, we have a few fun other items for you to try. When you’re feeling more peckish than thirsty, or maybe looking for the ...read more →

Need a last minute costume? Forget about shopping for clothes, and focus on your makeup! These 3 looks will get your costume across no matter what outfit you wear with them. Most of the items you need are already in your makeup case, and you don’t need to be a pro makeup artist to pull ...read more →

How to update your basic french manicure for a fun fall look. Use a bright color Swap out white for something that pops, like this electric blue. You can also add some dots for a perfect mix of classic and modern. Play with ratios Instead of having white on just the tips, experiment with different ...read more →

About 1 in 8 women in America will develop breast cancer over the course of her lifetime. This Breast Cancer Awareness Month we’re taking the opportunity to share our top 8 products for the cause. Not only do these pretty (pink) items bring attention to the disease, a portion of their profits will be donated ...read more →

The weather is still quite warm here in New York, but crisp fall days are just around the corner. We’ve got some great fall outfit inspiration, as well as the breakdown for a perfect apple picking outfit. Click here to shop our basic fall essentials And with fall on the way, it’s almost time for ...read more →

Seen at Zimmermann/ Anna sui/ Zadig & Voltaire Florals… For spring? Groundbreaking, we know. This year we are seeing specifically mini floral patterns. With a smaller pattern, the flowers can be present without being overwhelming. Feel free to rock these blooms head to toe without worrying about getting lost in the print. Seen at Oscar ...read more →

Seen at Zimmermann/ Anna sui/ Zadig & Voltaire Florals… For spring? Groundbreaking, we know. This year we are seeing specifically mini floral patterns. With a smaller pattern, the flowers can be present without being overwhelming. Feel free to rock these blooms head to toe without worrying about getting lost in the print. Seen at Tom ...read more →

One of this fall’s it items is none other than the flat mule! This style shot to popularity last year and is still going strong. Opt for a fur lined pair to wear into the cold winter months as well!  Click here to shop Our second pick is a fresh and clean white sneaker. Add ...read more →

Screenshot from @MariposaComm- Follow Us! xo One of the first things I look at as a relatively savvy consumer in this day and age is a brand’s Instagram page. I want to see how many followers they have if I can shop directly from their page if their vibe suits my style and how their ...read more →