Butterfly Blog

Internships are an important learning experience for anyone looking to prepare themselves for a successful career. It is an exciting time where students and young workers are able to try new things, get hands-on experience and gain insight on what their future career may entail. At the beginning of an internship, you may be asked […]

Working in a big city is a one-of-a-kind experience that many people dream of getting to do – there is nothing like sitting in an office and looking out at the bustling city streets below! However, it is not always as glamorous as it seems. When you’re commuting to work in a busy city everyday, […]

In such a big city, it can be hard to choose how to spend your day off. Take advantage of your free time by going out and doing something fun! Here’s some of our favorite things to do here in the summer that will have you feeling refreshed and rejuvenated before you head back to […]

Summer is the season of warm weather, rooftop dinners and interns, which is an exciting time for students to work at companies and get a taste of the industry they are studying. Starting a new internship is exciting but at times can be a bit overwhelming. By following these tips to prepare yourself, there’s no […]

We were so excited to have our Press Previews this past April! Our friends from Moderne Press flew in from San Francisco to co-host the event, where we showcased a great selection of fashion, home décor, and lifestyle brands. The event was held right here in SoHo with top tier editors, influencers, and stylists who […]

Looking for new drinks to try as the weather warms up? As spring rolls around, we are in the mood for something light, refreshing and fruity. Spend the weekend with friends testing and experimenting with these fun and delicious cocktails. These beautiful drinks are perfect for a day with the girls, picnic, or even a […]

New York City is home to many things – famous landmarks, beautiful skylines, extravagant shopping and some of the best restaurants in the country. We’ve put together a list of our favorite Italian restaurants that are perfect for any foodie who is on a budget. Now you can have your pasta and eat it too! […]

Looking to step up your social media profile? Here are some of the coolest and most popular picture worthy destinations around New York to up your Instagram profile. Get ready to get snapping! Brooklyn is known to have some of the coolest spots for taking some artsy photos. The Graffiti Hall of Fame has dozens […]

The public relations and fashion industries have one thing in common – they never sit still. Fashion is constantly evolving, adapting to the season and the newest trends. Similarly, public relations is constantly adapting to social movements and evolving consumer expectations of industries and businesses, including those regarding corporate social responsibility. People have become more […]

Facebook Marketing Tips for 2019  Growing your social media following in the fashion industry can often feel like you’re a small fish in a big pond. Just as trends within the fashion industry are constantly evolving, so too are social media’s various algorithms and audiences’ preference. As your plans for 2019 begin to take shape, […]

  PressReady invites you to an exciting PR power hour on January 24th @ 9:30am. Learn more about how to pitch your business to the media over light breakfast bites. We would love to meet you!        

You know that feeling you get when it’s snowing outside and you’re curled up in a blanket, sipping some hot chocolate and binging the latest Netflix series? That feeling can be described by one word: hygge.    A newer lifestyle trend in the U.S., hygge is a Danish word and principle for the feeling of […]

As the popular saying goes, “New Year, New Me!” With 2018 behind us, it is now the time for us to plan and organize goals to achieve in the new year. Making the resolutions is the easiest part of the process, whereas maintaining them throughout the year brings about many more challenges. Not to worry, […]

‘Tis the season for getting cozy with cocktails in good company! Hosting a get together during the holidays is a great way to celebrate with those who you may not usually be able to see often before the new year. Hosting a fun and festive event is easier than it may seem – see some […]

Twice a year, we invite our media friends to meet with us at our press preview events to view collections from our fashion brands in person. This is a great way for members of the media to become more familiar with each brand in an intimate way while learning more about each brand mission and […]