Read about the latest fashion trends, PR & Marketing tips

Butterfly Blog

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New York City is home to many things – famous landmarks, beautiful skylines, extravagant shopping and some of the best restaurants in the country. We’ve put together a list of our favorite Italian restaurants that are perfect for any foodie who is on a budget. Now you can have your pasta and eat it too! ...read more →

Staying in the city this spring break? We found a bunch of fun activities to do all around New York to keep you occupied this week! A surprise full of color; The Color Factory pop-up museum is in New York City! This picture-worthy palace is a selfie galore and we can’t get enough of it! ...read more →

Looking to step up your social media profile? Here are some of the coolest and most popular picture worthy destinations around New York to up your Instagram profile. Get ready to get snapping! Brooklyn is known to have some of the coolest spots for taking some artsy photos. The Graffiti Hall of Fame has dozens ...read more →

The public relations and fashion industries have one thing in common – they never sit still. Fashion is constantly evolving, adapting to the season and the newest trends. Similarly, public relations is constantly adapting to social movements and evolving consumer expectations of industries and businesses, including those regarding corporate social responsibility. People have become more ...read more →

Valentine’s Day with the girlies this year? No worries, us too – we got you covered! We planned out your entire day with your besties from eating, drinking, and fun activities. You’re welcome. First things first, let’s start with an easy to make, fresh drink of grapefruit and orange infused vodka. This pretty pink cocktail is ...read more →

We know that February’s weather can have our skin feeling neglected from moisture so here are a few tips to help replenish dry skin! These are specifically chosen for those who need that extra pick me up from moisturizers to lip balms. Let’s stay dewy and glowy this winter! Feburary’s weather can take a toll ...read more →

Catch everyone’s eye with this adorable statement piece from Kate Spade’s Valentine’s Day line that would match with any outfit! We are loving how versatile this bag can be as it can add a subtle or bold touch. Kate Spade never fails to create a bag we can all obsess over. This trendy cross-body retails ...read more →

Facebook Marketing Tips for 2019  Growing your social media following in the fashion industry can often feel like you’re a small fish in a big pond. Just as trends within the fashion industry are constantly evolving, so too are social media’s various algorithms and audiences’ preference. As your plans for 2019 begin to take shape, ...read more →

  PressReady invites you to an exciting PR power hour on January 24th @ 9:30am. Learn more about how to pitch your business to the media over light breakfast bites. We would love to meet you!        

You know that feeling you get when it’s snowing outside and you’re curled up in a blanket, sipping some hot chocolate and binging the latest Netflix series? That feeling can be described by one word: hygge.    A newer lifestyle trend in the U.S., hygge is a Danish word and principle for the feeling of ...read more →

As the popular saying goes, “New Year, New Me!” With 2018 behind us, it is now the time for us to plan and organize goals to achieve in the new year. Making the resolutions is the easiest part of the process, whereas maintaining them throughout the year brings about many more challenges. Not to worry, ...read more →

The end of the year can bring many things: holiday festivities, wrapping up current projects, and new goals and events to look forward to for the following next year. At the end of each year, Pantone releases the new color of the year that sets the tone for future products and designs across many landscapes. ...read more →

‘Tis the season for getting cozy with cocktails in good company! Hosting a get together during the holidays is a great way to celebrate with those who you may not usually be able to see often before the new year. Hosting a fun and festive event is easier than it may seem – see some ...read more →

Twice a year, we invite our media friends to meet with us at our press preview events to view collections from our fashion brands in person. This is a great way for members of the media to become more familiar with each brand in an intimate way while learning more about each brand mission and ...read more →

It is the most wonderful time of the year! There are so many festive things to do this holiday season and NYC is one of the most magical settings. Between the illuminating decorations, special events, and warm drinks to cozy up next to a fire with, getting into the holiday spirit is as easy as ...read more →

November is one of our favorite times of the year. Fall leaves change into beautiful shades of yellow and red, all of our favorite festive foods are back on the menus and time slows down at the end of the month to celebrate the holidays with family and friends. However, millions of shoppers every year head to ...read more →

We love all neighborhoods of NYC, but SoHo (South of Houston) has a special place in our hearts. SoHo is known for its beautiful cobblestone streets, colorful buildings and beautiful architecture that remind us of Europe and other dreamy destinations. Check out some of our favorite spots below to keep in mind next time you ...read more →

There are only two months left of 2018 (yes really, we can’t believe it either) which means there are only two months left to accomplish lasting goals and objectives for the year. Whether they are for your personal life or professional career, staying organized is the key to success. See below for our top organization ...read more →

As we all know, social media is a very powerful tool in the world we live in today. We love to scroll through our feeds for daily inspo during our free time, but there can be a lot of strategy that goes into how you utilize apps like Instagram, Facebook and Twitter. See our top ...read more →

As PR professionals, we play a huge role in gaining media exposure for our brands. One of our favorite parts of the PR process is assisting editors and stylists with the amazing photoshoots we see in magazines, on TV and social media! We keep an assortment of samples (styles of products that are loaned for media ...read more →

It’s the season we’ve all been waiting for – fall! Along with fall, comes cozy yet stylish outerwear that we all love so much. Fall fashion is always changing and we all want to be up to date with the latest styles. With that being said, we put together some of the hottest fall trends ...read more →

October is here and we’re ready to bring out our favorite fall décor, outfits and take part in fun seasonal activities! October is a special time of the year because we can sit and watch the seasons slowly change from a warm summer to a cool crisp fall. There is just something about seeing the ...read more →

Autumn has arrived and we couldn’t be more excited to bring out our favorite fall faves – sweaters, jackets, boots and anything and everything of pumpkin spice flavor. We’ve been tracking all the latest trends that will be a hit this season that you won’t want to miss out on. We’re predicting lots of fun ...read more →

With the summer quickly coming to an end (sniff!) we are getting excited about boot, leather jacket and scarf season to arrive. However,  when the weather is at the end of summer, beginning of fall funk it can be difficult to know what to wear. See our favorite staples below that are perfect for layering ...read more →

  Introduction Jumpsuits are the kind of outfit that stay in trend year round and never go out of style. These are something that we have been loving lately and can be worn any time of the day. We wear them out in town at night for dinner, while running errands or strolling around to the ...read more →

Let’s Start Packing! Summer is here and more and more people are going on weekend getaways and extended vacations. Women are buying unique outfits and necessities for their trips and are looking for the perfect coverup to go with their bathing suits. Some types of coverups may pair well with different styled bathing suits and ...read more →

Hey, Is That You? Sunglasses are a great accessory that can be worn all year round and we love to try out different styles over the summer. Sunglasses come in tons of different shapes and sizes and can be both a bold or subtle accessory to your outfit. New styles come out each season and ...read more →

The Leather Jacket – Apparel Okay… Now, this may come off as a surprise; however, leather jackets are a trend that maintained its popularity in the winter and is gradually appearing during the summer time too. When the weather starts to get hot, that’s a different story, but I have seen many people wearing these ...read more →

Start with Sandals It is our favorite time of year again! Summer is here and the fashionistas start walking the streets with their outfits on point. Whether you’re strolling around the mall or heading to the beach, an absolute essential for this summer are sandals. Sandals can make or break an outfit, especially if they ...read more →

Are you taking a trip to the beach over the summer? See below for our top items to throw on over your swimsuit or into your beach bag before you head out for a full day of fun in the sun. Stylish Swimsuit If you’re heading to the beach, the one thing you cannot go ...read more →

February is upon us and we all know what that means: fashion month! New York Fashion Week has just ended and left us in awe (and itching to shop for the newest trends)! We loved looking at the emerging trends that will roll out this year and seeing how each designer made it their own. NYFW ...read more →

We can’t believe we’re approaching the end of February! This month has been crazy hectic, but sometimes that is a good thing that brings new opportunities, lots of love, and fun adventures! We’re looking forward to the month of March, especially because that means spring break is right around the corner. Today we are going ...read more →

Hi all and happy Thursday! It’s just one day after the holiday of love and we have been obsessing over all of the Valentine’s Day posts. From fashion posts, to galentine’s posts, to post about your significant others, we have been getting heart eyes for it all! This holiday is not only about showing your ...read more →

Hello all! Are you considering doing an internship over the summer or during the fall semester? If so, then you’re in the right place! Internships are a great opportunity to get your foot in the door. They provide crucial information that you may not receive from your average classes at school alone. Internships are a ...read more →

Hey everyone! We know, we know, winter is one of the hardest seasons to get through. It’s cold, it’s gloomy…the list could go on forever! With this weather, we would prefer to stay snuggled up on the couch and binge watch Stranger Things, rather than having a late night out in the city. After a ...read more →

Hello everyone! Being already three weeks into the new year, we have been reflecting on some of our goals for 2018, with one of them being to work on our #Instagame. We always want to keep our Instagram feed on point, and sometimes that can be difficult. At times, we get stuck on what to ...read more →

With the winter fashion season in full swing, the thought of getting out of your comfy bed is absolutely dreadful. We don’t know about you, but the winter months often put us in a rut. We feel less motivated, especially when it comes to getting dressed in the morning. Today we are here to inspire ...read more →

As the “new year, new me” mantra goes, 2018’s fresh start is the perfect opportunity to revamp your wardrobe. The Pantone Color Institute recently declared that ultra violet will be the “it” color of 2018, and we can’t wait to hop on the trend. Check out the following to help you stay on track, and ...read more →