January 23, 2019
Facebook Marketing Tips for 2019
Growing your social media following in the fashion industry can often feel like you’re a small fish in a big pond. Just as trends within the fashion industry are constantly evolving, so too are social media’s various algorithms and audiences’ preference.
As your plans for 2019 begin to take shape, there is no better time than now to learn more about how to capture and retain audience’s attention on Facebook!
Facebook continued to maintain its position at the head of the social media table in 2018. When you consider that social media updates are released daily (if not hourly), that is a pretty amazing feat.
Another thing has maintained itself in 2018 is the spending power of Facebook’s population and their tendency to refer to the platform before spending! 26% of Facebook users said that they made a purchase after clicking on a Facebook ad. An additional 42% of users said that they liked a Facebook page in order to get a coupon or discount code – and as a fashion brand, statistics such as these are too important to ignore!
So what can you do to up your Facebook marketing in 2019?
Algorithm updates decreased attention spans and 2.5 trillion posts already created on the platform mean that is it harder than ever to capture potential customers’ attention.
But it can be done with the help of new and engaging post ideas!
Running competitions, fan-only discounts and exclusive content are just some of the many options available to Facebook marketers. That’s why we’ve created the perfect resource for marketers looking to increase engagement and watch conversion rates soar in 2019.
Bursting with post ideas and marketing tips, our Facebook marketing infographic has everything you need to keep your marketing efforts on the up and up for the year ahead!
About the author: Ellan Dineen is the Marketing Associate at Design Wizard. When she’s not hard at work in the Marketing Department, Ellan can be found en route to foreign lands with a book in her hand and a podcast in her ear. With a Master’s in English and Diploma in Social Media Marketing, she knows the importance of staying up-to-date with the industry’s latest trends and insights and is keen to pass these tips on to her readers.
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Liz got her start in the corporate public relations department at Coach, the major American fashion brand, where she oversaw regional press and events. In time, Liz segued into the fast-paced agency world, moving to a boutique firm specializing in fashion accessories. In early 2009, with her passion, talent and eye for irresistibly chic and stylish designs, Liz set out on her own. She founded her fashion PR firm, Mariposa Communications, to provide unparalleled services to a selection of designers, whether established or on the rise. Liz currently lives in Brooklyn with her husband, 2 daughters and their dog Mackie.