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Category Archives: PR Blog

Internships are an important learning experience for anyone looking to prepare themselves for a successful career. It is an exciting time where students and young workers are able to try new things, get hands-on experience and gain insight on what their future career may entail. At the beginning of an internship, you may be asked […]

As seen in our previous post, corporate social responsibility is favored and often expected by consumers. Brands are starting to recognize that it is part of their duty to the community to use their profits to give back those in need and create eco-friendly products. We’ve rounded up some great examples of socially responsible brands […]

Working in a big city is a one-of-a-kind experience that many people dream of getting to do – there is nothing like sitting in an office and looking out at the bustling city streets below! However, it is not always as glamorous as it seems. When you’re commuting to work in a busy city everyday, […]

In such a big city, it can be hard to choose how to spend your day off. Take advantage of your free time by going out and doing something fun! Here’s some of our favorite things to do here in the summer that will have you feeling refreshed and rejuvenated before you head back to […]

Summer is the season of warm weather, rooftop dinners and interns, which is an exciting time for students to work at companies and get a taste of the industry they are studying. Starting a new internship is exciting but at times can be a bit overwhelming. By following these tips to prepare yourself, there’s no […]

We were so excited to have our Press Previews this past April! Our friends from Moderne Press flew in from San Francisco to co-host the event, where we showcased a great selection of fashion, home décor, and lifestyle brands. The event was held right here in SoHo with top tier editors, influencers, and stylists who […]

Looking for new drinks to try as the weather warms up? As spring rolls around, we are in the mood for something light, refreshing and fruity. Spend the weekend with friends testing and experimenting with these fun and delicious cocktails. These beautiful drinks are perfect for a day with the girls, picnic, or even a […]

New York City is home to many things – famous landmarks, beautiful skylines, extravagant shopping and some of the best restaurants in the country. We’ve put together a list of our favorite Italian restaurants that are perfect for any foodie who is on a budget. Now you can have your pasta and eat it too! […]

Looking to step up your social media profile? Here are some of the coolest and most popular picture worthy destinations around New York to up your Instagram profile. Get ready to get snapping! Brooklyn is known to have some of the coolest spots for taking some artsy photos. The Graffiti Hall of Fame has dozens […]

The public relations and fashion industries have one thing in common – they never sit still. Fashion is constantly evolving, adapting to the season and the newest trends. Similarly, public relations is constantly adapting to social movements and evolving consumer expectations of industries and businesses, including those regarding corporate social responsibility. People have become more […]

Facebook Marketing Tips for 2019  Growing your social media following in the fashion industry can often feel like you’re a small fish in a big pond. Just as trends within the fashion industry are constantly evolving, so too are social media’s various algorithms and audiences’ preference. As your plans for 2019 begin to take shape, […]

  PressReady invites you to an exciting PR power hour on January 24th @ 9:30am. Learn more about how to pitch your business to the media over light breakfast bites. We would love to meet you!         Liz AnthonyPresident & Founder Liz got her start in the corporate public relations department at Coach, the major […]

You know that feeling you get when it’s snowing outside and you’re curled up in a blanket, sipping some hot chocolate and binging the latest Netflix series? That feeling can be described by one word: hygge.    A newer lifestyle trend in the U.S., hygge is a Danish word and principle for the feeling of […]

As the popular saying goes, “New Year, New Me!” With 2018 behind us, it is now the time for us to plan and organize goals to achieve in the new year. Making the resolutions is the easiest part of the process, whereas maintaining them throughout the year brings about many more challenges. Not to worry, […]

‘Tis the season for getting cozy with cocktails in good company! Hosting a get together during the holidays is a great way to celebrate with those who you may not usually be able to see often before the new year. Hosting a fun and festive event is easier than it may seem – see some […]

Twice a year, we invite our media friends to meet with us at our press preview events to view collections from our fashion brands in person. This is a great way for members of the media to become more familiar with each brand in an intimate way while learning more about each brand mission and […]

We love all neighborhoods of NYC, but SoHo (South of Houston) has a special place in our hearts. SoHo is known for its beautiful cobblestone streets, colorful buildings and beautiful architecture that remind us of Europe and other dreamy destinations. Check out some of our favorite spots below to keep in mind next time you […]

There are only two months left of 2018 (yes really, we can’t believe it either) which means there are only two months left to accomplish lasting goals and objectives for the year. Whether they are for your personal life or professional career, staying organized is the key to success. See below for our top organization […]

As we all know, social media is a very powerful tool in the world we live in today. We love to scroll through our feeds for daily inspo during our free time, but there can be a lot of strategy that goes into how you utilize apps like Instagram, Facebook and Twitter. See our top […]

As PR professionals, we play a huge role in gaining media exposure for our brands. One of our favorite parts of the PR process is assisting editors and stylists with the amazing photoshoots we see in magazines, on TV and social media! We keep an assortment of samples (styles of products that are loaned for media […]

It’s the season we’ve all been waiting for – fall! Along with fall, comes cozy yet stylish outerwear that we all love so much. Fall fashion is always changing and we all want to be up to date with the latest styles. With that being said, we put together some of the hottest fall trends […]

October is here and we’re ready to bring out our favorite fall décor, outfits and take part in fun seasonal activities! October is a special time of the year because we can sit and watch the seasons slowly change from a warm summer to a cool crisp fall. There is just something about seeing the […]

Autumn has arrived and we couldn’t be more excited to bring out our favorite fall faves – sweaters, jackets, boots and anything and everything of pumpkin spice flavor. We’ve been tracking all the latest trends that will be a hit this season that you won’t want to miss out on. We’re predicting lots of fun […]

With the summer quickly coming to an end (sniff!) we are getting excited about boot, leather jacket and scarf season to arrive. However,  when the weather is at the end of summer, beginning of fall funk it can be difficult to know what to wear. See our favorite staples below that are perfect for layering […]

Let’s Start Packing! Summer is here and more and more people are going on weekend getaways and extended vacations. Women are buying unique outfits and necessities for their trips and are looking for the perfect coverup to go with their bathing suits. Some types of coverups may pair well with different styled bathing suits and […]

The Leather Jacket – Apparel Okay… Now, this may come off as a surprise; however, leather jackets are a trend that maintained its popularity in the winter and is gradually appearing during the summer time too. When the weather starts to get hot, that’s a different story, but I have seen many people wearing these […]

Start with Sandals It is our favorite time of year again! Summer is here and the fashionistas start walking the streets with their outfits on point. Whether you’re strolling around the mall or heading to the beach, an absolute essential for this summer are sandals. Sandals can make or break an outfit, especially if they […]

Are you taking a trip to the beach over the summer? See below for our top items to throw on over your swimsuit or into your beach bag before you head out for a full day of fun in the sun. Stylish Swimsuit If you’re heading to the beach, the one thing you cannot go […]

February is upon us and we all know what that means: fashion month! New York Fashion Week has just ended and left us in awe (and itching to shop for the newest trends)! We loved looking at the emerging trends that will roll out this year and seeing how each designer made it their own. NYFW […]

Hello all! Are you considering doing an internship over the summer or during the fall semester? If so, then you’re in the right place! Internships are a great opportunity to get your foot in the door. They provide crucial information that you may not receive from your average classes at school alone. Internships are a […]

Hello everyone! Being already three weeks into the new year, we have been reflecting on some of our goals for 2018, with one of them being to work on our #Instagame. We always want to keep our Instagram feed on point, and sometimes that can be difficult. At times, we get stuck on what to […]

Just like any other girl with a knack for sparkly accessories and over dramaticized looks, we at Mariposa simply cannot wait for the Victoria’s Secret Fashion Show. This year’s annual event took place in Shanghai, China on November 17, and will air tonight! Veteran angels such as Lily Aldridge and Adriana Lima returned to the […]

One of the best things about living in New York City is that there’s always new things popping up to eat, see, and experience. In the eternal words of Taylor Swift: “Like any real love, it’s ever changing.” And as a trendy young woman, it is our duty to check these places out out! However […]

When you’re an international supermodel, it’s pretty hard not to look fantastic on the red carpet. Heidi Klum did not disappoint and wowed us yet again in this red gown (by Dundas). She accessorized with bohemian chic wooden bangles and a clutch. Steal her look and pick up some wooden bangles for yourself! Perfect for […]

Click on the links below to shop my favorites! •Raybands •Choker •Bikini •Moroccan oil •Levis •Sandals •T-shirt •Watch Liz AnthonyPresident & Founder Liz got her start in the corporate public relations department at Coach, the major American fashion brand, where she oversaw regional press and events. In time, Liz segued into the fast-paced agency world, […]

  Shop my Favorites:  Shorts Sunglasses Bag Slides Earrings Chapstick Liz AnthonyPresident & Founder Liz got her start in the corporate public relations department at Coach, the major American fashion brand, where she oversaw regional press and events. In time, Liz segued into the fast-paced agency world, moving to a boutique firm specializing in fashion […]

Our Favorite Looks from the CFDA Fashion Awards Liz AnthonyPresident & Founder Liz got her start in the corporate public relations department at Coach, the major American fashion brand, where she oversaw regional press and events. In time, Liz segued into the fast-paced agency world, moving to a boutique firm specializing in fashion accessories. In […]