Brands With a Cause
July 25, 2019
As seen in our previous post, corporate social responsibility is favored and often expected by consumers. Brands are starting to recognize that it is part of their duty to the community to use their profits to give back those in need and create eco-friendly products. We’ve rounded up some great examples of socially responsible brands below that promote sustainability and do their part to help make the world a better place!
Aerie has dedicated itself to body positivity since the launch of their Aerie Real campaign in 2014. They do not photoshop their models and choose brand ambassadors and models who represent a diverse community. They are very inclusive of plus-sized models, models with disabilities, models of various ethnicities and more. The brand even allows consumers to donate a bra (from any brand) in their store and that will go to Free the Girls, a non-profit that helps human trafficking survivors start their own businesses by giving them bras to sell. We love the positive additions Aerie is spreading through their charitable initiatives and inclusive efforts!
A great thing for brands can do is create products that have a give-back component for a cause they are passionate about. The9thMuse, the female-founded jewelry brand with endless edgy options, launched its “Get Nasty” to support Planned Parenthood. Part of the proceeds from the necklace are donated to the nonprofit organization, which provides sexual and reproductive care and information. Not only is this piece stylish, but it also makes a great impact!
Abercrombie has launched many different campaigns to positively impact its consumers, focusing on prominent issues like anti-bullying and children facing poverty. The brand’s dedicated employees also volunteer their services to SeriousFun Network, a free camp for children with serious illnesses and their families. A recent campaign they have launched allows consumers to round-up their purchase to the nearest dollar to donate to The Trevor Project, a suicide prevention service for young people in the LGBTQ community. We love that Abercrombie focuses on inspiring campaigns that directly affect their consumers. Keep up the good work, Abercrombie!
Each of Jewlr’s pieces are sustainably and ethically sourced and made in their facilities in North America. The personalized jewelry brand also uses lab-grown diamonds in many of its products, which ensures that they are conflict-free and The brand also makes strong efforts in being environmentally-conscious by creating each piece as it is ordered, which limits excess product going to waste.
From gender equality to sustainability, Nike supports a variety of causes. The popular activewear brand create their shoes using Flyknit technology, which creates 60% less waste that traditional cut and sew methods. The brand shared its goal in moving to zero waste by 2020. The brand also showed its support for gender equality when they signed the White House Equal Pay Pledge and has shared that their female employees earn $1 for each dollar earned by their male colleagues.
DSW, the popular shoe retailer, has paired with Be Strong, a student-led youth empowerment program designed to empower youth and prevent bullying and suicide. The brand also partnered with Soles4Souls, the non-profit that distributes clothes and shoes to those in need around the world. The brand offers consumers to give back in an easy way by giving them the option to donate to either of these organizations when they earn rewards from their purchases and takes shoe donations to give to those in need. This is a great way to allow consumers to show their support for important causes as they shop from the brand.
We love brands that incorporate missions and important social causes into their initiatives. Be sure to check out some of our favorites the next time you are shopping!
President & Founder
Liz got her start in the corporate public relations department at Coach, the major American fashion brand, where she oversaw regional press and events. In time, Liz segued into the fast-paced agency world, moving to a boutique firm specializing in fashion accessories. In early 2009, with her passion, talent and eye for irresistibly chic and stylish designs, Liz set out on her own. She founded her fashion PR firm, Mariposa Communications, to provide unparalleled services to a selection of designers, whether established or on the rise. Liz currently lives in Brooklyn with her husband, 2 daughters and their dog Mackie.