A fashion influencer generally is a someone who has a large number of followers on social media and has the power to influence their followers by their reviews on a particular brand through their fashion content that they created. Currently, the worth of an influencer is relying on who’s following them, how many followers they have, and how many post engagement they earned. The example of famous fashion influencer is Kendall Jenner, a 23 years old American Model who promotes major fashion brands to her 102 millions of Instagram followers.
Fashion influencers these days don’t typically have blogs or their own platforms outside of social media or youtube account, as the fashion industry is no longer depends on magazine or newspaper editors, they usually flocking around in a fashion week or fashion events, such as product launch. The most successful fashion influencers have learned to monetize their platform in terms of advertising, campaigns and brand projects through sponsored contents. Some bloggers are also known as influencers because of the success of their blogs (example: Chiara Ferragni, an Italian celebrity based in LA whose brand now in her own right, and successfully created serious social media attention on her wedding day). Unfortunately, the future of blogging is unsure until some of the influencers are closing their blogs because of the decline in traffic, thanks to the rise of Instagram.
While the internet provides an infinite opportunity for them, there’s not much out there outlining the distinctions between each role and who decides what is or isn’t considered fashionable. As you may have read, the birth of these new players has caused a tough competition in the industry, but in an ever-changing fashion world, there is, of course, room for all. Confusingly, there are a lot of overlaps, but they still allow us to break it down.