Press Books Show The Strength of Your Brand
After six months of a fashion public relations push, a press book is put together and is available in both PDF and two bound copies, one for the designer, and one for their sales representative or showroom. A fashion PR press book is extremely useful for presentations during sales meetings and trade shows. The editorial support demonstrates the credibility that has been attributed to the designer. Both buyers and consumers feel excitement surrounding the brand and, based on the credibility, do not feel risk associated to a purchase or order.