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Be sure to come to your strategy session prepared to chat about your business. We'll cover where you're at now and where you want to be. 
Prior to the call, please send the following materials to
  •  Brand marketing materials, lookbooks, linesheets
  •  Any previous press releases, media coverage
Other items to consider prior to the call:
  •  Overall PR budget & goals
  •  Information on brand’s target market 
  •  Assets: company timeline, background info, founder bio & portrait, high resolution logo, product, lifestyle images 
  •  Social media feeds, hashtags, audience insights 
  •  Social media influencer targets & projected budget(s) 
  •  Special event vision & budget 
  •  Any and all important/relevant brand information 
  •  Any affiliate networks / media partners 
  •  Promotional brand calendar / key release dates 
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