Fashion Public Relations Services

Product Placement & Features

Mariposa Communications uses its deep-rooted relationships and fashion PR expertise to pitch products to media contacts. This results in product placement (and features) in publications, on websites, and in other forms of media (also referred to as a credit).

Each credit has value not only in overall brand building, but also by directly increasing sales. Rather than an advertisement, “Fashion PR requires a strong, strategic push tailored to each client.” the credit is placed in editorial content, which demonstrates significant credibility to both consumers as well as boutique and department store buyers. This cannot be obtained by a grassroots initiative; it requires a strong, strategic push tailored to each client.

The Product Placement & Features offering will provide you with credits in the following media categories:

• National: Publications circulated nationally throughout the United States. E.g., Vogue, Harper's Bazaar, O-The Oprah Magazine, Self Magazine, and Seventeen.
• Weekly: Magazines published weekly with strong celebrity content. E.g., OK!, People, Us Weekly, and Life & Style.
• International: Publications distributed outside the United States. E.g., Vogue Japan, InStyle Germany, and Elle Spain.
• Regional: Magazine or newspaper distributed to a region or specific city. E.g., NY Post, LA Times, Hamptons, and Delta Sky.
• Trade: Publications targeted at boutique and department store buyers. E.g., Women's Wear Daily, Fashion Mannuscript, Tobe Report, and WSA Today.
• Online: Websites, blogs, and other forms of social media. E.g., People.com, JustJared.com, DailyCandy.com, and FashionWeekDaily.com.

Semi-Annual Press Preview

In the initial stages of developing an accessories brand, and with the release of each new collection, it is integral for the designer to generate press excitement. The semi-annual press preview is a Mariposa Communications event that is product oriented, complete with product displays and marketing materials distribution. Mariposa Communications coordinates the event, invites press contacts, and with the help of the designers, walks each editor through the client's collections to promote the products and obtain feedback. The impact of having the editors view, touch, and understand each collection's concept results in a significant amount of interest and subsequent product placement.

Press Book

After six months of a fashion public relations push, a press book is put together and is available in both PDF and two bound copies, one for the designer, and one for their sales representative or showroom. A fashion PR press book is extremely useful for presentations during sales meetings and trade shows. The editorial support demonstrates the credibility that has been attributed to the designer. Both buyers and consumers feel excitement surrounding the brand and, based on the credibility, do not feel risk associated to a purchase or order.

Pricing

Please contact us to obtain further information on package options and pricing, including special events, celebrity outreach, and press books.